ABOUT THE TRAINING
As a trainer, The Business Scribe introduces proven and practical ways to wrap communication around business processes, focusing both senders and receivers on the same key concepts so they communicate more effectively.
This is far beyond grammar, punctuation and spelling. This is learning the communication of today’s business.
Send clearer messages
“Excellent communication skills.” Crack the code for this elusive job requirement and stand out among your peers. Learn new ways to organize your thoughts so your business messages are clearer and simply more effective.
Develop easier skills
Your teachers meant well, but bombarding that younger you with terms like “past participle” and “conjunctive adverbs” most likely distracted you from real learning. Now that you’re older, it’s time for some shortcuts and useful tips.
Move business along
Business is a game of back-and-forth, and poor communication habits can take the ball out of play. Learn to communicate in ways that keep the ball moving from one court to another and toward a clearly understood finish.
It helps to relearn some things
That’s because, I’m convinced, you learned it at too young an age the first time! At least where management communications is concerned. And because, regardless of what some people say, practice doesn’t always make perfect; bad habits of communication are only repeated if left unaddressed. But be certain of this: Poor communication habits reflect poorly on you and your company, both internally and externally.
Let The Business Scribe re-introduce relevant rules of writing and thought-organization so you and your team communicate more effectively. I’ll explain productive ways to move business forward through correspondence, and to ground communication in clear and familiar language that breaks barriers to understanding.
I’ll provide specific messages to young managers, in particular, as they take on more responsibility for communicating with others who are important to your organization.
It’s my belief that great communication skills are currency. In fact, they can often get you things money can’t buy.
The 10 touchpoints of all business communications
Learning these will be like getting a mini-MBA!
There are 10 touchpoints that exist in every business endeavor or activity, from the most seemingly insignificant ones to the ones your CEO calls mission-critical. Learn these and you’ll find a new way to communicate effectively with coworkers, managers and customers (as well as friends and family).
I learned and applied these working as a PR practitioner for companies like Procter & Gamble and Lloyds of London; they are not taught in undergraduate business or MBA programs (but certainly should be). So, let me share these work-changing secrets to communication excellence with you!
Communication that gets things done
Imagine business as a game of volleyball.
Too often, we stagnate in business while deadlines creep up on us. Or, we don’t really know who is supposed to take the next step in the process. In this session, learn how to get the ball over the net and into the other person or group’s court the right way, every time, so things move forward.
Journalists do this; let it work for you, too
Let’s talk about the who, what, when, where, why and how.
As a trained journalist, I learned early in my career how to communicate information in a way that the recipient can best receive it. The method is appropriate for the business world, too, and proves to be an easy way to overcome writer’s block when having to write that important email, memo, letter or report to busy coworkers, managers or clients.
You’ll be amazed at how this journalistic style improves your management communication.
No certification needed!
Project communication can be defined as “the primary change-management tool for any project and key to reinforcing desired behaviors.”
In this session, I will teach you a project-management communications framework, providing you a shortcut to what is often described as the most perplexing aspect of project management: getting information out to all stakeholders. We’ll compare this to the 10 touch-points of communication because the differences and similarities are, by themselves, enlightening for learning overall management communication best practices.
Lean/Six Sigma tricks for communicating
No belt of any color needed!
Think of a Lean/Six Sigma-words Bingo board and you’ll find on it the following buzzwords, among others: wastes, root-cause analyses, DMAIC, Pareto, skills, value stream, tools, delays, errors, efficiency, quality/quality control, consistency, etc.
But what do they have to do with communicating? Allow me to show you how you can connect the dots if you’re a fan of this discipline, or even if you’ve never studied it before. Simply put, there are methods for communicating more effectively in ways that spark your interest, and we’ll show you how to use Lean/Six Sigma methodologies if they’re among yours.
Old lessons made new
Building sentences: really, easy does it
There’s no reason why sentence structure should be so complicated.
That’s not to say there should be no complex (or compound) sentences, but the path to creating them shouldn’t be so laborious as you learned back in school!
Let me show you an easier way to think about building a sentence or paragraph so that your reader (or listener, for that matter) will be better served. This is an important, straightforward session and doesn’t include a single lesson on conjunctive pronouns or intransitive verbs. Because, who cares?
Mastering the parallel-structure universe
A quick lesson on enhancing your writing five-fold!
You do it in your résumé (or should, anyway) but in other writing, many of us forget this handy technique for polishing our skills. It’s all about making things easier for the reader and writing like a champ. And guess what? You just saw it in action.
Going places via GPS (grammar, punctuation and syntax)
This session could go on forever…
but simply tell me how much time you want to spend on these subjects and I’ll go from there, ensuring that, at the very least, the most common errors are covered. I’ll also provide ways to remember the key learnings.
When less is more – and when it's not
Want more time for yourself? Spend more time on your communications.
There’s no doubt that communication excellence is tied to productivity. The better you communicate, the less time you’ll spend revising or explaining what’s already been communicated or repairing the damage that’s been done by poor communication. The old adage, “A stitch in time saves nine,” applies here.
On the other hand, no one wants to read an email novel.
Having spent years editing copy, including for USA TODAY, I can show you how to strike the balance between too much and too little when it comes to communicating.
Your communication style is your personal brand
You are what you say and how you say it.
Like it or not, the way you express yourself is, in fact, your personal brand and it can be modified if it’s not getting the results you want. Let’s take an honest look at your communication style and determine where you might polish things up a bit without dampening the spirit of your being you.
Responsibility for communicating
If you learn nothing else, learn the importance of sharing information.
From a case of Ebola in Texas to the fate of passengers on board two international flights, the results of not communicating information you are responsible for communicating can, in fact, be deadly.
Many people err on the side of remaining quiet in certain circumstances but under-communicating, even in the most mundane of instances, is usually more problematic than over-communicating. This is especially true during emergencies, when the lack of crisis-communication protocols can be disastrous.
This session is more of a lecture than a how-to, intended for the many who tend to refrain from disseminating information for whatever reasons.
Grasping your audience's viewpoint
Communicate from the reader or listener’s perspective, not your own.
In marketing, the No. 1 job is to establish features and benefits of the service or product in the minds of your target audiences. That requires marketers to put themselves in the stead of consumers.
When you communicate orally, in writing or with your body language, the task is the same: to communicate from the recipient’s perspective. Let’s review how things go awry and methods for making that process easier.
The right tone when you use "you"
“You need to understand something.”
How might you receive that statement? Well, you apparently are interested in communications training to learn and/or understand something new, so the sentence technically is true. But it’s harsh, isn’t it, given the way “you” is used?
Learn effective ways to assign tasks or level criticism without tearing someone’s ego apart. It involves “voice,” and I can help you find an effective but pleasing one.
Why courteous communication matters
Courtesy in the workplace never goes out of style or loses (too much) respect.
If someone’s communication style is “direct,” is that person abrasive and rude or simply getting the job done efficiently, without emotion? Striking the right balance between these is crucial to establishing your personal brand and, just as important, to fostering harmony in the workplace.
Let’s look at habits of being direct and habits of being courteous and see if the two approaches to communication can nicely overlap.
Special tips for business newcomers
Fresh out of college? There’s a session for that.
As a former college professor, I know just how little college curricula is spent on teaching (or, re-teaching) communication skills. It’s unfortunate, given that hiring managers yearn for excellence in communication skills regardless of the position to be filled. And, these skills are are sorely lacking!
What’s more, business schools lend very little time to practical, non-theory aspects of workplace structure and all that’s involved in communicating within that structure.
I can help newbies to the business world gain a clearer perspective on what they need to know to help communication flow more effectively – and more appropriately – throughout an organization.
“This is not about re-engineering workplace personalities. It’s about giving you and those you work with a common-language framework tied directly to business so everyone can communicate more effectively with one another.”
— The Business Scribe
Choose group training or one-on-one coaching.
How much productivity is lost
from poor communication?
To the degree that communication fails, productivity fails.
Studies everywhere (go ahead and Google it) prove what you already know: poor communication wastes time and creates problems. That’s unproductive and costs your company money. That’s also why training (or one-on-one coaching) that builds communication skills specifically around business processes is a good investment.
LEARN the 10 TOUCHPOINTS
of ALL BUSINESS communications.
Among the arrows in The Business Scribe’s quiver is a lesson on applying a tool that seamlessly aligns workplace communication with any business endeavor, from macro to minuscule.
This alignment provides a common reference point for you and others so that what you seek to communicate is framed by what is already known or perceived. Communication is built and strengthened by this shared knowledge.